Will Grimmer Level 4 Professional Diploma in Creative Enterprise

Ideas for skills in need/want of development: - Audio (editing, affects, software and hardware learning) is not something I know much about currently, theory and practical wise. I think it would be useful for me to learn more. - Lighting (using professional and amateur setups to create interesting lighting situations) - Presenting 'serious' presentations/information (have been told by Suzy it would be useful to practise presenting non-comedic presentations, as I am good at non-serious ones but may not be for other) - After Effects as a whole 5 Skills to improve: 1. Lighting (regular & creative) 2. Professional audio recording (using lapel mics, boom mics, XLR & phantom power kits) 3. Multi-cam filming put into editing 4. Adobe Audition (generally learning & getting used to using the program) 5. Adobe After Effects (learning more basics of the program) 5 Projects that will help improve these skills: 1. Play around with lighting and record some cool looking shots with...

As part of our skills development section of the course, we as a whole class planned, filmed and edited from scratch our own stop-motion video. Each of us took on a variety of different responsibilities throughout the project's creation, which ended up taking a little over a month worth of college time to complete. Personally, I helped with the editing for the earlier stages of the creation, as well as small amounts of writing, filming (which involved taking photos and moving the characters to the desired positions for that frame), and audio. Once completed, the video was roughly fifty seconds long, and included visuals, voice acting and sound effects. This was the first time creating a stop motion project like this for a lot of us in the class. As a result, I personally feel like what we managed to create turned out decently well. I found the project quite difficult at times, such as moving each prop into the position with the blue tac without messing up too much (like dropping th...

Evaluation: Me and Jody worked on the edit for this video, but the project and filming as a whole was handled by the whole class. Personally, during the filming of the script, I worked on the cameras, and helped with some of the lighting for the final shot so it would look a bit more 'dramatic'. When compared to the last video project we all made together, the audio is much better here, as since then we have learned how to properly use boom microphones. We also used lapel microphones for the first time, however the wireless one we used was not working properly at the time, causing a lot of distortion noise when filming, so we ended up only using the wired lapel and boom audio in the final project. On top of this, me and Jody's edit had 'atmosphere' audio in the background in the form of one audio track of cafeteria sounds, so the audio switching between shots wouldn't sound as jarring. 

Company chosen - GEICO My Rebrand Logo Current Logo Mission Statement: "To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident" Explained: The colours I have used are purple and light blue, due to blue representing 'respect' and 'purple representing control' & 'rescue' according to some online colour emotion guides, which are some of the things the company values based on their mission statement. The arrow in the background represents being there around the clock to help out their customers, no matter the time of day. The funky font is to connect the company more to its famous advertising campaigns, including the gecko, which was a much more interesting and stand-out feature than the boring, normal logo that exists for them alongside it currently.

Evaluation: This part of the course was the first piece of 'foley' work (defined on Google as "the reproduction of everyday sound effects that are added to films, videos, and other media in post-production to enhance audio quality") I had ever taken part in. That being said, I very much enjoyed every step of it, including the actual planning and making of the sound effects, to the applying of them to the accompanying video on Premiere Pro. The class all worked as a team to come up with ideas for what sound effects were going to be needed and what should be used to recreate them accurately, then getting everyone to go off and create some of them, which I feel like I did a good job of helping with, making a decent amount of them. The files were then uploaded onto a shared OneDrive file so everybody could access, with some of them being named properly before being uploaded, and some needing to be listened to and renamed once already up, which admittedly should have been ...