Rebranding Excercise

Company chosen - GEICO


My Rebrand Logo





Current Logo




Mission Statement: "To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident"


Explained:
The colours I have used are purple and light blue, due to blue representing 'respect' and 'purple representing control' & 'rescue' according to some online colour emotion guides, which are some of the things the company values based on their mission statement. The arrow in the background represents being there around the clock to help out their customers, no matter the time of day. The funky font is to connect the company more to its famous advertising campaigns, including the gecko, which was a much more interesting and stand-out feature than the boring, normal logo that exists for them alongside it currently.


Comments

Post a Comment

Popular posts from this blog

Business Feedback

Image
Person: Luca Questions asked for Reference: 1. Do you think there's a place in the creative industries for a business like this? 2. Does the branding you have seen from me so far for the business (the logos and the website) seem in your opinion to suite the overall feel and stated intentions of the company? 3. Do you think the business could be financially viable?  4. What problems do you think it might encounter? 5. What do you like/dislike about the branding? 6. Any other feedback or thoughts you may have Feedback recieved:   Person: Misha Questions asked for Reference: 1. Do you think there's a place in the creative industries for a business like this? 2. Does the branding you have seen from me so far for the business (the logos and the website) seem in your opinion to suite the overall feel and stated intentions of the company? 3. Do you think the business could be financially viable?  4. What problems do you think it might encounter? 5. What do you like/dislike about...
Read more

Editing 'Packages' Pricing

Prices able to vary: “Short” Content Package (YouTube Shorts, TikTok, Instagram Reels) Length - Up to 3 Minutes Price Range - £20 to £65 (rough estimates) Turnaround time - 1 to 2 days Summary: Creating your portrait or landscape, short form content, edited perfectly for uploading to video platforms such as TikTok, Instagram's Reels and YouTube's new 'Shorts' program.  Music Video Package Length - Up to ~6 Minutes (able to be discussed) Price Range - £175 to £350 (rough estimates) Turnaround time - 3 to 7 days Summary: Have a song which you want a video to go alongside it? Whether you'd like a simple lyric video, or a bigger vision created from footage you have captured, I can create one to fit your song perfectly. Promotional Video/Advertisement Package Length - Up to ~3 Minutes (suggested to be between 30 and 60 seconds) Price Range - £100 to £350 (rough estimates) Turnaround time - 2 to 5 days Summary: Whether you need a video for your website, or to advertise yo...
Read more

Case Studies x3*

- IGN - Business Overview: 'IGN Entertainment' (also known as Imagine Games Entertainment) are an online media company who focus on creating media revolving around the video game industry. They do this across multiple places on the internet, including social media sites such as Instagram and Twitter, video sites like YouTube, and even their own dedicated website. This online content can vary from written articles to video content, on industry news, rumours, and reviews on games that release, each created by various employees across their massive company, some from dedicated IGN offices, while others are employed as Freelance workers and work from their own locations. This means that many different types of employees are required to run their business the way it is currently running: journalists, researchers, video editors, presenters, social media managers, and so on, all working together to create the final versions of the various online products us as the consumers are eventu...
Read more