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Showing posts with the label Unit 2 - Branding Development

Business's Asset Pack

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In 2022, a lot of social media sites (including all of the ones listed below) use circles for their profile pictures. This needs to be kept in mind when designing the images in my business's asset pack, as to make sure that nothing important is cut off when the images are committed to the needed dimensions. Main/Default Logo Design: Twitter: Twitter profile picture size: 400 x 400 Twitter header size: 1500 x 500 Instagram: Instagram Profile Picture size: 320 x 320 Other useful note to remember: Ideal size for Instagram square posts:  1080px by 1080px at 1:1 aspect ratio Facebook: Facebook Profile Picture Size: 170 x 170  Facebook Page Cover Photo: Displays at  820 pixels wide by 312 pixels tall  on computers, 640 pixels wide by 360 pixels tall on smartphones Website: Top Left PNG Logo Used like this:                vvvvv Wave Only:

Logo Sketches and Ideas

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Alternate Hand-drawn logo sketches: Digitised Ideas: 1 2 3 4 Moodboard: Analysis/Decisions Explained: Above are my four rough ideas for what my business's logo could potentially be, with some slight variations of each. The first logo was the first idea I had a while ago, being my first attempt at creating a visualization for what a company of that name and purpose could look like. My reasoning for the look of said logos were written earlier in my blog, and are as follows: "The main colours seen in the logo are blue, purple, white, black, and navy, with the purple and blue acting as the main colour scheme for the branding. These colours are often seen to mean a lot of things for logos, but in this situation, is meant to resemble the 'creativity', 'respectable', 'original' and 'compassion' that drives the creation of all of the business's projects. Similarly, the blue which runs alongside it stands for the 'trust', 'success' an...

My Logo: Rationale

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Above is the version of the current idea I have for what my business's logo will look like. As a reminder, the current vision statement which was created for my business is: " Help to create a large variety of impactful and purposeful projects all over the country, while encouraging and improving the creative side of the local area ", with the mission statement being " To assist aspiring filmmakers, online creators and businesses with the post-production aspects of creating the quality video projects they aspire to" . The circle design was made for a few reasons; the circle is a very commonly used shape when it comes to logos and branding for businesses, and it is seen by many (such as by the creators of the current Starbucks logo) as something which represents 'eternity', due to it having no beginning or end point. This eternity represents the impact and memorability that's always being strived towards for each of the video projects my company will ...