Will Grimmer Level 4 Professional Diploma in Creative Enterprise

 

ScreenSkills -  https://www.screenskills.com/ The website 'ScreenSkills' is a National Lottery funded company which refer to themselves as one which supports "growth across the nations and regions by investing in the skilled and inclusive workforce who are critical to the UK screen industries' global success". Their site contains lots of helpful information for those looking to get involved in the creative industries, whether this be by finding a job in the industries or creating their own. Under the 'build your portfolio' section, their are many tips on how to make a good showreel in order to have a better chance on getting into the industry. This is useful to me, due to me intending on having a page on my website where past examples of my work are going to be displayed so potential clients can know what I can do for them, with one of these pieces of work potentially being an up to date showreel. These include making sure it is short , not putting in too ...

Vision:  Def - a vivid mental image of what you want your business to be at some point in the future (long term), based on your goals and aspirations. This captures, in writing, the essence of where you want to take your business, and can inspire you and your staff to reach your goals. Should be "inspirational and aspirational" IGN: "To provide fans with the best gaming and entertainment-related content and collectibles online" My Evaluation: I believe this is a good mission statement for they type of business IGN runs - short and simple yet effective. The company wants to be known in some aspects as the "best" at what they do, which can be considered a big aspiration, while also wanting to be the best in something which isn't objective, entertaining. LambdaFilms: "This isn’t a job, it’s a passion - We produce all sorts, but we truly thrive when working on projects that make a difference to people, and the world. My Evaluation: In terms of being i...

Case Study Chosen - IGN Entertainment: Logo: (Past) (Modern) The company's logo, modern and past, consist of a lot of red. This is colour is seen in branding to signify: passion, bold, youthful and exciting, all of which fit into the type of work and content the company does produce. Black on white or vice versa is also used, helping the letters stand out as a result. Mission Statement - "Sharp opinions and ground-breaking content for games and entertainment for more than 265 million fans across 34 platforms and 112 countries." Vision Statement - "To provide fans with the best gaming and entertainment-related content and collectibles online" Demographic: Age - Teen upwards (but younger than elderly) Sex and/or Gender - General, leaning towards Male Race - General Employment - Working Class Location - International Psychographic: Lifestyle: Someone who loves media (such as TV, Film, Gaming and Online Content), likely taking part in interacting with these media ty...

- IGN - Business Overview: 'IGN Entertainment' (also known as Imagine Games Entertainment) are an online media company who focus on creating media revolving around the video game industry. They do this across multiple places on the internet, including social media sites such as Instagram and Twitter, video sites like YouTube, and even their own dedicated website. This online content can vary from written articles to video content, on industry news, rumours, and reviews on games that release, each created by various employees across their massive company, some from dedicated IGN offices, while others are employed as Freelance workers and work from their own locations. This means that many different types of employees are required to run their business the way it is currently running: journalists, researchers, video editors, presenters, social media managers, and so on, all working together to create the final versions of the various online products us as the consumers are eventu...

Despite the similar names, a business plan and model are both completely different segments of a business's steps towards success. In simple terms, a business 'plan' is the planned future objectives and strategies that will lead to achieving said objectives set out in a document form. A business 'model' however, while still able to described as a plan, is more so one which plans out how exactly to succeed at each operation within that business, identifying important factors such as revenue sources, types of products, intended audience and/or customer base, and financing details. In one sentence, a business plan describes what the business wants to do and achieve, while the business model is done in order to specifically just describe how exactly they will do things order to be successful. Model There are many different types of business models a company can decide to use and follow, with the most common including Production, Advertising, Commission, Subscription, Ac...