Brand Analysis for a Case Study

Case Study Chosen - IGN Entertainment:

Logo:
(Past)

(Modern)












The company's logo, modern and past, consist of a lot of red. This is colour is seen in branding to signify: passion, bold, youthful and exciting, all of which fit into the type of work and content the company does produce. Black on white or vice versa is also used, helping the letters stand out as a result.


Mission Statement - "Sharp opinions and ground-breaking content for games and entertainment for more than 265 million fans across 34 platforms and 112 countries."
Vision Statement - "To provide fans with the best gaming and entertainment-related content and collectibles online"


Demographic:
Age - Teen upwards (but younger than elderly)
Sex and/or Gender - General, leaning towards Male
Race - General
Employment - Working Class
Location - International


Psychographic:
Lifestyle:
Someone who loves media (such as TV, Film, Gaming and Online Content), likely taking part in interacting with these media types often. Likely isn't super busy, having time to read articles and reviews from the site as well as interact with said media related to each as well. 

Personality Traits:
Interested in the industries related to them, such as upcoming projects, in depth looks into behind-the-scenes, and other things similar. 

Social Status:
Starting at working class and upwards, as they would be people who have time to read the site and take part in these interests while also having the money to purchase the things promoted and discussed on the sites to have opinions and care about them in the first place.

Values and Attitude:
Might value materialism, such as copies of their favourite media or things related to them. Probably willing to spend decent amounts of money on things of this kind which they like.


YOUNG AND RUBICAM 4CS - Cross cultural consumer characterisation:
Explorers and Mainstreamers

Comments

Post a Comment

Popular posts from this blog

Business Feedback

Image
Person: Luca Questions asked for Reference: 1. Do you think there's a place in the creative industries for a business like this? 2. Does the branding you have seen from me so far for the business (the logos and the website) seem in your opinion to suite the overall feel and stated intentions of the company? 3. Do you think the business could be financially viable?  4. What problems do you think it might encounter? 5. What do you like/dislike about the branding? 6. Any other feedback or thoughts you may have Feedback recieved:   Person: Misha Questions asked for Reference: 1. Do you think there's a place in the creative industries for a business like this? 2. Does the branding you have seen from me so far for the business (the logos and the website) seem in your opinion to suite the overall feel and stated intentions of the company? 3. Do you think the business could be financially viable?  4. What problems do you think it might encounter? 5. What do you like/dislike about...
Read more

Editing 'Packages' Pricing

Prices able to vary: “Short” Content Package (YouTube Shorts, TikTok, Instagram Reels) Length - Up to 3 Minutes Price Range - £20 to £65 (rough estimates) Turnaround time - 1 to 2 days Summary: Creating your portrait or landscape, short form content, edited perfectly for uploading to video platforms such as TikTok, Instagram's Reels and YouTube's new 'Shorts' program.  Music Video Package Length - Up to ~6 Minutes (able to be discussed) Price Range - £175 to £350 (rough estimates) Turnaround time - 3 to 7 days Summary: Have a song which you want a video to go alongside it? Whether you'd like a simple lyric video, or a bigger vision created from footage you have captured, I can create one to fit your song perfectly. Promotional Video/Advertisement Package Length - Up to ~3 Minutes (suggested to be between 30 and 60 seconds) Price Range - £100 to £350 (rough estimates) Turnaround time - 2 to 5 days Summary: Whether you need a video for your website, or to advertise yo...
Read more

Case Studies x3*

- IGN - Business Overview: 'IGN Entertainment' (also known as Imagine Games Entertainment) are an online media company who focus on creating media revolving around the video game industry. They do this across multiple places on the internet, including social media sites such as Instagram and Twitter, video sites like YouTube, and even their own dedicated website. This online content can vary from written articles to video content, on industry news, rumours, and reviews on games that release, each created by various employees across their massive company, some from dedicated IGN offices, while others are employed as Freelance workers and work from their own locations. This means that many different types of employees are required to run their business the way it is currently running: journalists, researchers, video editors, presenters, social media managers, and so on, all working together to create the final versions of the various online products us as the consumers are eventu...
Read more