Primary Market Research (Survey)

 


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In-Depth Marketing Plan Details

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1 - Vision and Mission Statement Mission - "To assist aspiring filmmakers, online creators and businesses with the post-production aspects of creating the quality video projects they aspire to" Vision - "Help to create a large variety of impactful and purposeful projects all over the country, while encouraging and improving the creative side of the local area." 2 - SWOT Analysis 3 - Marketing Objectives Specific - The primary objective of my marketing, from the start of my business's existence, will be to attract, at the very least, as many clients as the company needs to break even in terms of its monthly outgoing costs, and make enough profits for me to cover my living costs. Measurable - For a specific goal, the company should hopefully bring in at least --- each month. Achievable - As the company will be ran solely by me, meaning there will be no need staff costs to consider, as well as the fact that it will be worked on from home, leading to more expensive...
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Logo Sketches and Ideas

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Alternate Hand-drawn logo sketches: Digitised Ideas: 1 2 3 4 Moodboard: Analysis/Decisions Explained: Above are my four rough ideas for what my business's logo could potentially be, with some slight variations of each. The first logo was the first idea I had a while ago, being my first attempt at creating a visualization for what a company of that name and purpose could look like. My reasoning for the look of said logos were written earlier in my blog, and are as follows: "The main colours seen in the logo are blue, purple, white, black, and navy, with the purple and blue acting as the main colour scheme for the branding. These colours are often seen to mean a lot of things for logos, but in this situation, is meant to resemble the 'creativity', 'respectable', 'original' and 'compassion' that drives the creation of all of the business's projects. Similarly, the blue which runs alongside it stands for the 'trust', 'success' an...
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Average Estimated Monthly Client Income (Year 1 to 3)

S “Short” Content Package (YouTube Shorts, TikTok, Instagram Reels) Price Range - £20 to £65 (rough estimates) Average = £42.50 Turnaround time - 1 to 2 days | Average = 0.5 day (multiple could be done in day) M Music Video Package Price Range - £175 to £350 (rough estimates) Average = £212.50 Turnaround time - 3 to 7 days | Average = 5 days PR Promotional Video/Advertisement Package Price Range - £100 to £350 (rough estimates) Average = £225 Turnaround time - 2 to 5 days | Average = 3 days YS YouTube Video Package Silver Price Range - £100 to £250 (rough estimates) Average = £175 Turnaround time - 1 to 2 days | Average = 2 days YG YouTube Video Package Gold Price Range - £150 to £350 (rough estimates) Average = £250 Turnaround time - 1 to 3 days | Average = 2 days YP YouTube Video Package Platinum Price Range - £200 to £600 (rough estimates) Average = £400 Turnaround time - 2 days plus | Average = 4 days PO Podcast Visuals Package Price...
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