Vision and Mission Statements*

Vision: 

Def - a vivid mental image of what you want your business to be at some point in the future (long term), based on your goals and aspirations. This captures, in writing, the essence of where you want to take your business, and can inspire you and your staff to reach your goals. Should be "inspirational and aspirational"

IGN:

"To provide fans with the best gaming and entertainment-related content and collectibles online"

My Evaluation:

I believe this is a good mission statement for they type of business IGN runs - short and simple yet effective. The company wants to be known in some aspects as the "best" at what they do, which can be considered a big aspiration, while also wanting to be the best in something which isn't objective, entertaining.

LambdaFilms:
"This isn’t a job, it’s a passion - We produce all sorts, but we truly thrive when working on projects that make a difference to people, and the world.

My Evaluation:

In terms of being inspirational and aspirational, this statement fits the mould very well, describing the job as a "passion. However, it doesn't massively explain what they want to succeed in the future, instead focusing much more on their current successes, with the closest reference to their future aspirations being making "a difference to people, and the world".

TrettFilms:

"Story drives everything."

My Evaluation:

A very short and simple statement, quite vaguely describing what drives them as a business.

Mission: 

Def -  defines the company's business, its objectives and its approach to reach those objectives - the current state of your business, what you do for who and how you do it. Should be "emotionally engaging"

IGN:

"Sharp opinions and ground-breaking content for games and entertainment for more than 265 million fans across 34 platforms and 112 countries."

My Evaluation:

As much as this statement does say what the company are doing in order to succeed in their mission statement, it is quite vague. The phrases 'sharp opinions and ground breaking content' doesn't go very far into what they actually do, for example their quick and in depth reviews and the 'entertainment' they make in the form of the comedic content they post on their social medias.

LambdaFilms:

"We aim high, producing cinematic video and design-led animation."

My Evaluation:

This statement quickly and in simple terms explains to people who might not know of the company prior what they do, the types of content they produce, and the quality they aim for. However, potentially as a result of how short it is, it doesn't quite grab the 'emotions' as much as some others can.

TrettFilms:

"Story drives everything... Whether we are producing a cinematic television commercial or an internal corporate video, it drives the heart of our work. No matter the company, the audience, client or product, it always comes down telling their story in the best way possible whilst still delivering top results."

My Evaluation:

The emotional engagement of this statement is done well, with them explaining the "heart of their work", that being working towards creating great story driven content of all types. They also describe the varieties of people they work with, and the quality of the things they make for them.