Typical Demo + Psychographics of Customers

Common Features:  

Age Range – 20s to mid 30s, mid 40s and up, 23 to mid 30s, 17 to 20, early 20s to late 30s, mid 30s to mid 40s, Early 30s to late 40s, mid 20s  

Early 20s to Early 40s (at a push) 

Geographical Location – 

Norfolk (United Kingdom) 

 

Occupation –   

Living Wage paying job up to owners 

 

Income Brackets –  

Above average (have enough to pay for the services and not struggle afterwards) 

 

Common Leisure Interest –   

Consume media (Olders moreso Facebook and tv, younger more streaming services and Instagram), cinema,  

 

Media Channels – 

Various Social Media platforms 

 

Shops –   

Average priced supermarkets (Asda, Sainsburys, etc) 

 

Attitudes –  

Value the knowledge my business offers (whether solely for the practical side of the task or knowledge about the creative medias in general) 

Each have big aspirations 

 

Common Themes – 

All realise the importance of competent editing in whatever their projects are (music videos, advertisements, ) 

 

Common reasons for wanting your product - 

Don’t want to spend the hours it takes to fully edit a video to the end product they want. Would rather spend that time on other things (whether that be work related or ‘leisure’ related)