Secondary Market Research (Researching my Competition)

(Secondary Research)
Research using competitors' websites and social medias
Questions:
What they do
How they reach their customers
Pricing
Disadvantages
Advantages

Competitors:

GeckoFilms (https://www.gecko-films.co.uk/about)
- Specialize in wedding video [What they do + Disadvantages]
- Willing to travel all over UK and Europe (although are based in Suffolk) [Advantages]
- Has lots of examples of past work on the site's homepage [Advantages]
- Run a collection of Social Media platforms (including TikTok, Instagram, Facebook, Twitter, YouTube, Vimeo) [How they reach their customers]
- Have an easy 'Get in Touch' section of their website "book a chat with me and I can run through all the options which you face to face" for 30 minutes OR immediately book and discuss prices  [How they reach their customers & Prices]
- Memorable story behind their branding - "it all stems from my own honeymoon where we made friends with the local geckos, and from then on we always seem to associate seeing a gecko with good times." [what they do]
- Packages range from £678 (basic) up to £1478 (Premium) as well as 'Extras' (4K upgrade from full HD - £300, Drone footage - £250, Presentation USB - £75, Spoken words overdubbed - £150, Smoke grenades - £75) [Pricing]

- Run a collection of Social Media platforms (including Facebook, Vimeo, Instagram & Twitter) [How they reach their customers]
- List of past work with attached name of clients on home screen and separate dedicated tab [What they do]
- Also offer animation work if wanted [What they do & Positive]
- Locations all over the country (Norwich, Cambridge & London) [positive]
- Easily contacted through their website's section [Positive & How they reach their customers]
- Much more focused on overall video production, although can do just editing as shown by their past work examples [What they do & Negative?]
Multiple employees, meaning can take on multiple pieces of work at once [Positive]
- No way of knowing how much they have charged clients in the past until contacted [Pricing]

- Has a ‘remote-in’ service where "you can watch your content being created while giving Live feedback" [How they reach their customers + What they do]
- 30+ years of experience [Advantages]
- Has the option of using an 'EDL' (Edit Decision List) - "Once we have received all your material, we create your video to your exact instructions. Delivering back for your review." [Advantages]
- "Freelance options from £325 + VAT" [Pricing]
-  "Experience editing video content for many genres, from actuality, documentary to promotional, marketing and training, educational videos" [Advantages]
- "Covering East Anglia and the whole of the UK" [Advantages]
- Individual, meaning can take on less amount of work at once as a bigger company with multiple editors would be able to [Disadvantages]

- Run a collection of Social Media platforms (including Facebook, Instagram, LinkedIn, YouTube) [How they reach their customers]
- No way of knowing how much they have charged clients in the past until contacted [Pricing]
- Website not updated since 2020 [Negative]
- Have worked with lots of trusted brands in the past, who they name [Positive]
- "specialise in: Promotional Videos, Event Videos, and Motion Graphics. However, if you need a video for a different reason, we are able to adapt" [What they do]
- Ran by solely two people, giving the business a more personal feel while being able to take on more work than independents [Positive]
- Only way to contact is through emails for a quote - not a simplified, step by step quote page like the others have [Negative]

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