Will Grimmer Level 4 Professional Diploma in Creative Enterprise

(Secondary Research) Research using competitors' websites and social medias Questions: What they do How they reach their customers Pricing Disadvantages Advantages Competitors: GeckoFilms ( https://www.gecko-films.co.uk/about ) - Specialize in wedding video [What they do + Disadvantages] - Willing to travel all over UK and Europe (although are based in Suffolk) [Advantages] - Has lots of examples of past work on the site's homepage [Advantages] - Run a collection of Social Media platforms (including TikTok, Instagram, Facebook, Twitter, YouTube, Vimeo) [How they reach their customers] - Have an easy 'Get in Touch' section of their website "book a chat with me and I can run through all the options which you face to face" for 30 minutes OR immediately book and discuss prices  [How they reach their customers & Prices] - Memorable story behind their branding - "it all stems from my own honeymoon where we made friends with the local geckos, and from then o...

Notes: Def - "how you intend to get your product in front of your customers... different routes to market will suit different kinds of products and services" Make as simple as straightforward as possible for your target customer to discover and buy your product/service Will sell directly to customer, not through a third party I will sell using DIRECT CHANNELS (include sales reps, physical shops, e-Commerce websites, mail order and exhibitions) QS -  - Selling to = Consumers(?) - Do your customers have to be actively persuaded to buy your product or do they need to buy it anyway? = leaning mostly towards need anyway, but some could be persuaded if they do not feel that way to start with - Product or Service? - SERVICE - Do your customers need to 'inspect' your products before they buy them? - It will be useful for them to 'inspect' past works of mine so they know what type of quality or skill they are paying for - Will customers see your product or service as a...

In 2022, a lot of social media sites (including all of the ones listed below) use circles for their profile pictures. This needs to be kept in mind when designing the images in my business's asset pack, as to make sure that nothing important is cut off when the images are committed to the needed dimensions. Main/Default Logo Design: Twitter: Twitter profile picture size: 400 x 400 Twitter header size: 1500 x 500 Instagram: Instagram Profile Picture size: 320 x 320 Other useful note to remember: Ideal size for Instagram square posts:  1080px by 1080px at 1:1 aspect ratio Facebook: Facebook Profile Picture Size: 170 x 170  Facebook Page Cover Photo: Displays at  820 pixels wide by 312 pixels tall  on computers, 640 pixels wide by 360 pixels tall on smartphones Website: Top Left PNG Logo Used like this:                vvvvv Wave Only:

Alternate Hand-drawn logo sketches: Digitised Ideas: 1 2 3 4 Moodboard: Analysis/Decisions Explained: Above are my four rough ideas for what my business's logo could potentially be, with some slight variations of each. The first logo was the first idea I had a while ago, being my first attempt at creating a visualization for what a company of that name and purpose could look like. My reasoning for the look of said logos were written earlier in my blog, and are as follows: "The main colours seen in the logo are blue, purple, white, black, and navy, with the purple and blue acting as the main colour scheme for the branding. These colours are often seen to mean a lot of things for logos, but in this situation, is meant to resemble the 'creativity', 'respectable', 'original' and 'compassion' that drives the creation of all of the business's projects. Similarly, the blue which runs alongside it stands for the 'trust', 'success' an...