Writing a Value Statement

Inspirational Examples
- Zoom Communications // Care: for Community, Customers, Company, Teammates, Selves

- Google's "ten things we know to be true" // Focus on the user and all else will follow, It’s best to do one thing really well, Fast is better than slow, Democracy on the web works, You don’t need to be at your desk to need an answer, You can make money without doing evil, There’s always more information out there, The need for information crosses all borders, You can be serious without a suit, Great just isn’t good enough.

[ *Note* I personally don't believe Google follows these values as close as they claim nowadays. EG, not being "evil" yet not paying taxes, doing "one thing really well" yet having multiple businesses under the Google name, "Democracy" yet having an advertise feature on the search engine, etc. ]

What does my business stand for?
- Trustworthy

- Produce projects with a purpose, or that will have an effect on the viewers

- Professional while still having fun with creation

What is important to my shareholders and clients?
- A good final product

- Clear and stress-free communication

- Inexpensive business arrangement suitable to the budget needs

What behaviours do I value? What behaviours do I deem unacceptable?

- Massively long wait times for responses or materials (unacceptable)

- Awful communication and detailing during conversations (unacceptable)
- Polite, yet straight communication (value)

- Treating everyone fairly and with respect (value)

How does my business conduct itself in a business setting?
I would want the business to be professional in terms of the quality of work and presenting itself, yet still approachable and easy to communicate and work with, as if the business was simply discussing ideas with a friend or known individual.

How do I decide who I'll do business with?
- If the project pitch idea interests me

- If it seems like something I am capable of creating well based on my skills

- If the footage given by the client suits the pitch they are asking for (eg, if they want a complex music video yet do not supply enough footage, I will say no)

- If the pitch goes against my core personal beliefs (racist, homophobic, promotes something extremely dangerous, etc) it will be turned down

What are some qualities I admire in other businesses/people?
- Google: - "You can be serious without a suit"

- Bayhealth: - Accountability: Each of us is responsible for our words, our actions, and our results.
- Horizon Blue Cross Blue Shield of New Jersey - Communicating With Impact

What impact do I want to have on the community?

Due to the small, quiet area I live in and would run the business in as a result, there are not many businesses of this kind around. Keeping this in mind, I would fill this market, helping smaller filmmakers, online creators and businesses in need of marketing create projects they otherwise may be struggling to complete, specifically the editing stage. Hopefully, this will help in the long run enhance the creative side of the local area.