Task 1: Business analysis tools

 'SWOT and PEST(EL) analyses' + 'SWOT - conduct a personal SWOT analysis':


'PEST(EL) analysis - what current factors are impacting businesses and ventures in the UK:'

Political -
- Britain is currently living in an extremely "divided" time politically
- Foreign trade much harder/expensive since Brexit
- Government currently under constant scrutiny and criticism on social media and amongst people, with even pressure for PM to step down

Economic -
- Exchange rates very low nowadays


- Unemployment rates currently 4.5% (as of August 2021) - this is quite low historically over the past 10 years as seen on graph



Social -
- Country populations becoming more diverse
- People living longer than ever due to constant medical improvements
- Health and cleanliness consciousness, especially since Covid-19, has increased amongst the average population

Technological -
- Constantly improving, in all areas (less need for employees in some situations)
- Older generations may struggle with newer technology

Environmental -
- Global warming and general extreme weather conditions worsening more and more worldwide
- Vegan and vegetarian options being encouraged more and more

Legal -
- Discrimination laws stricter than they ever have been
- Copyright often abused due to the modern internet, such as on YouTube (companies and individuals)
'What does / might Brexit mean for the creative industries?'

Quite like most other average industries in the country, Brexit has likely affected creative companies' ordering and receiving of important materials and equipment in order to be able to do their job as well as they need to. This means that problems such as offices not being able to require powerful enough machines, or studios acquiring camera equipment for example, will either take longer or potentially have longer waiting lists to assure that their is enough to go around. Financial issues have also increased, with costs such as shipping from other countries, or custom fees, either going up in price or being put in place for some orders that may not have had them attached before in some situations since the official leave from the EU.

'Cultural policy - what is currently happening in the UK?'

A country's 'cultural policy' is a combination of said country's laws, actions and programs from their government which affect and are directly related to the creative and arts sectors, (music, dance, literature, drama, etc) whether this be by regulation, protection, encouragement or financial affects. Currently in the United Kingdom, cultural policy updates and improvements are happening fast and constantly throughout the year, improving many areas all over Britain in many sectors. These recent happenings include, but are not limited to, over a thousand schools receiving improved internet speeds thanks to recent government investments, fifty-two-thousand extra digital tech jobs in the West Midlands planning to be created, and British film and television having eighteen new 'awards' made which sum to roughly a million pounds in new funding for supporting UK screen content to reach success internationally.

References:

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