Some Extra Analysis*

Roughly 5 Key things I have learnt about the creative industry I am developing through my researching:

1 - The large importance and usefulness of well laid out and updated 'portfolios' and/or show-reels of past work, as to show the capabilities and flexibility of an editor's skillsets.

2 - Multiple versions of edits are to be expected when completing someone's brief (meaning that an editor should expect to have their first finished version of the project sent back and given feedback for it to be changed).

3 - Simply reaching out to large corporations (such as a phone call or an email) and asking if they may have any work for you, is a realistic and feasible way of getting jobs and potentially long-lasting business relationships in this industry.

4 - While it may take some initial jobs where you aren't charging as much as your work is due to completely learn your service's worth, different types of editing jobs will cost different amounts (based on varying aspects such as amount of footage given, length wanted of the final project, complexity of edits wanted, amount of resubmissions, and so on). However, as a general, charging three-digits is not considered expensive for example if the work comes out good quality.

5 - Passion during a business presentation is a very important factor if you are trying to get people convinced.

6 - If there is a business which may seem to be 'symbiotic' to yours, negotiating a partnership with them could be a good idea. For example, with my business being one focused around video editing, it opens the doors to potentially partnering with a 'production company', perhaps leading to extra customers or an attempt for more funding for the both of us).

7 - A Unique Selling Point (USP) does not have to be one hundred percent unique in order to be good. Instead, find something to convince people there is a real reason for a business to exist.

Looking back at the brand identities of businesses I have researched – which are the most effective and why?  Which branding didn’t I like?  Why? Have any directly influenced my own branding/logos?

Thinking back to the research I have done into similar businesses to my own, and their branding that came with that (such as their logos, websites, advertising, etc), I have learnt a lot about what kinds of advertising and branding works best for what types of businesses and products. For example, lots of media companies similar to my own who ended up with some aspects of success tended to use relatively simplistic logos and branding, as opposed to extremely detailed logos & long names. Logos of companies like Spotify were quite large inspirations for the look of my own for example, due to its relative simplicity (both of looks and colours) and how it fits what they as a company actually do, leading to the branding staying in peoples heads much easier. Especially in the more recent years, many companies have been following this type of branding, almost as if it has become a new 'trend', simplifying their logos with the assumption that that kind of 'rebrand' will benefit their company in the following years (products such as Pringles, Starbucks and Mozilla FireFox are all examples of logos which have undergone this type of change). However, this trend may not be as successful as some companies are assuming it may be, as a lot of these logo changes have come victim to mixed reception from consumers online, such as the Firefox logo.

[other analysis tasks under the 'Case Studies x3' and 'Mission and Vision Statements' blog posts]